Purpose-driven shoppers are real - time to support them
Recent research by IBM and the National Retail Federation points to a changing landscape for brands and retailers in the form of key consumer shopping habits. With over 19,000 surveys completed this is a study worth digging into.
"Brand purpose surpasses cost and convenience for today's shoppers."
Consumers are seeking those that are sustainable, transparent and aligned with core values
Many are willing to pay more for such transparency and trace-ability
By the numbers:
1/3 of all consumers say they would stop buying preferred brands if they lose trust
70% of shoppers paid a 35% premium for sustainable purchases
57% said they are willing to changes habits to help reduce negative environmental impacts
What a grocer gets by working with Cherripick, as it relates to these findings:
An opportunity to be transparent with customers about food that is likely to be wasted
A sustainable impact service that engages shoppers in commerce first
A habit changing opportunity to fully embed waste reduction as part of some shoppers ethos
An opportunity to attract new shoppers to your business and reward them for doing so
A chance to connect the dots for 57% of shoppers who want to see their purchases reduce negative environmental impacts